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DPP Grid guide

Evidence-backed product claims: a working method

A trustworthy claim is more than a sentence in a catalogue. It is a bounded value linked to a source, scope, reviewer, date and audience, with uncertainty preserved when the evidence is incomplete.

By DPP Grid Editorial reviewed by DPP Grid regulatory review published 2026-07-19 Updated 2026-07-19

Define the claim before collecting proof

Write the exact proposition, product scope, market and time period first. “Made with recycled content” needs a different record from a claim about a lower impact than a comparator.

  • State units and boundaries
  • Avoid broad terms that cannot be tested

Preserve the original evidence

Keep the supplier statement, test report or calculation input in private storage, record its checksum and retain enough provenance to reproduce the review.

  • Record issuer and document date
  • Mark expired, superseded or conflicting material

Review the method, not just the file

A document can exist and still fail to support the wording used. Check scope, method, sample, assumptions and whether the evidence covers the exact variant.

  • Separate extraction from approval
  • Record the reviewer and decision reason

Publish a useful status

Public readers should see whether a value is reviewed, preparatory, unavailable or restricted. A confidence score is not a substitute for evidence.

  • Expose only approved fields
  • Link to a short explanation of the status

Keep the record changeable but auditable

When the source changes, publish a new version rather than silently rewriting history. Retain the old decision and explain the correction.

Official sources

This operational guide is not legal advice or certification. Check applicability and current official sources for your products and markets.